Some “Why” Behind Our Value Proposition
@muskratstew asked me a question while resawing some ribbon grain sapele veneer for a parquetry table top project we recently worked on. "Why do we resaw so much?" Well, the short answer is control and continuity! Now days, wooden objects use wood throughout a project...
Our job is always to maximize value to who we serve. It's hard to deliver true value when you restrict the flow of ideas and aesthetics to a narrow range of a products offerings because of standardization. So we place significant importance of unlimited options, and...